Michael LaFido is a real estate consultant and top-producing REALTOR® with more than 20 years of experience. His marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is the author of “Luxury Listing Specialist,” “Outside The Box” and “Marketing Luxury.” Throughout his career, LaFido learned the importance of high-caliber marketing versus “traditional marketing,” which has become pivotal to his success. Over the past 20 years, LaFido and his team have developed a method that takes a more comprehensive and proactive approach when positioning and marketing a home. He is founder of the Marketing Luxury Group, assisting other real estate agents, brokers and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes. He also created the nationally recognized luxury certification for real estate agents, which is known as Luxury Listing Specialist (LUXE).