Jordan Ayan is co-founder and a licensed REALTORⓇ with The Lifestyle Collection at Keller Williams Luxury in Scottsdale, Ariz. He is a business professional with decades of experience and wisdom. After starting his first business with his wife Jan, Create-It!, he became hooked on the excitement of business innovation and the power of new technology. This led the Ayans to several other ventures, including lighting.com, and creating SubscriberMail, one of the first permission-based email marketing companies. The Ayans spent time mentoring fellow entrepreneurs, and after becoming frustrated with their personal real estate experiences, they realized they could offer a different approach to disrupt the traditional real estate business. Along with daughter Ashley, they formed The Lifestyle Collection, to share their vision for real estate reimagined. Ayan has been a frequent speaker throughout the world, and has written four books, one of which has been translated into seven languages.