Bob Goldberg is Chief Executive Officer of the National Association of REALTORS® and a 24-year veteran of NAR. Goldberg has focused on transforming the organization to put members first, while driving the technology innovation and collaboration needed to position the real estate industry for the future. Under his leadership, NAR launched the Strategic Business Innovation and Technology Group (SBIT), as well as the Innovation and Opportunity Investment Summit (iOi). Goldberg has made transparency a watchword of NAR, using video, Facebook Live events, and personal visits to communicate directly with NAR’s 1.4 million members. Under Goldberg’s leadership, in 2019, NAR launched the “That’s Who We R” advertising campaign, racking up more than 2.3 billion impressions in its first year. Also during his tenure, NAR secured the branded .realtor and .realestate top-level domains. In addition to his role as NAR CEO, Goldberg is president of NAR’s investment arm, Second Century Ventures, as well as the REACH® technology accelerator.